Vehicle Lifetime Value Lab
The sale is the starting line. What is the next decade worth?
Model the value captured after delivery - service, parts, telematics, training and second-life opportunities - and see how a stronger support model changes the economics of every vehicle relationship.
R&M Gold · 50 vehicles · 10 years Model updates live
$1.96M
Dealer lifetime gross profit across the fleet
3.9x hardware-only GP That is $1.46M of gross profit unlocked after the initial sale.
Lifetime GP / vehicle$39.3K
Lifetime dealer revenue / vehicle$166K
Annual captured revenue / vehicle$6.6K
Lifetime value escaping network / vehicle$7.8K
Value curve
How cumulative gross profit compounds after the vehicle sale.
Where the GP comes from
Hardware, core aftersales and attached services.
Aftersales share of GP
Consultant insight
Scenario lens
One vehicle. Five commercial models.
Move the conversation away from which package is cheapest and toward which relationship captures the right value and protects the network.
Which services make the relationship harder to replace?
Telematics, training and proactive support can create recurring value while improving uptime, data visibility and customer confidence.
What changes when the installed base doubles?
Can your people and processes actually deliver the promise?
A high-value contract only works when parts availability, workshop capability, diagnostics, training and account management are designed as one system.
Open model assumptionsEvery important commercial assumption is visible and editable - no black box. +
Illustrative strategic model only. Lifetime value is shown primarily as dealer gross profit, with revenue shown separately. R&M contract fees are mutually exclusive support models and parts plus labour are assumed to be included in those fees. Currency selection changes the display unit only and does not perform FX conversion. Calibrate with actual pricing, retention, cost-to-serve, warranty, churn and operating data before using the model for a commercial decision.
From calculator to commercial model
Want to calibrate this to your network?
Bring your installed base, service retention, parts capture, contract pricing and cost-to-serve. TCT can turn this lightweight model into a working LTV or key-account view for your dealer, fleet or aftersales strategy.